Cookie Policy

Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.

The cookies we use do not identify users personally but they do identify each session (that is, each time you visit the site from a particular device using a particular web browser). Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them.

We do not use cookies to target you with adverts on third-party websites.

We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. For further information about cookies and how to disable them please go to:

Please note that if you disable cookies, some services or website functionality may not be available.

Your consent to this use of cookies shall be assumed unless you notify us to the contrary.

LU: 28/5/14 LJB

The following tables provides information on the cookies we use and why:

Cookies for Website Functionality

Cookie Name Purpose
Midland Fertility cookieMessage
Midland Fertility cookies are used to improve user experience, such as remembering user preferences.
An example would be to remember not to display a website message that the user has indicated they do not want to see again. Midland Fertility cookies are anonymous; they do not store any personal information.
Google Analytics _utma
Google Analytics cookies do not collect personal data about our website visitors.
Google Analytics is used to collect information about how visitors use our website. We use this information to understand how our website is used, and therefore how to improve the website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Cookies for Forum Functionality

Cookie Name Purpose
Midland Fertility phpbb3_kexge_u
Midland Fertility forum cookies are used to improve user experience, such as remembering user preferences whilst using the forum.