The Clinic Where ‘It Feels Great To Donate’
Tamworth based Midland Fertility has become one of only two fertility clinics in the Midlands to become a donor centre of excellence.
After months of rigorous assessment by the National Gamete Donation Trust (NGDT), Midland Fertility was presented with the award by the NGDT CEO Laura Witjens and donor recruitment manager, Pip Morris.
The prestigious kite mark is awarded to HFEA-licensed fertility treatment centres which have demonstrated exceptional donor focussed practice in the recruitment and treatment of egg and sperm donors. The aim of the DCoE scheme is to encourage fertility clinics to strive for excellence beyond standard clinical practice with traditional fertility patients. This is demonstrated by clinics treating potential and actual gamete donors as particularly generous and special people, and with the dignity, respect and sensitivity they deserve.
After a very successful ‘It Feels Great to Donate’ recruitment campaign launched by Midland Fertility in April 2015, Midland Fertility has recruited 22 new sperm donors and 36 new egg donors so far.
Su Barlow, laboratory director said: “We are delighted with the success of the campaign as it means that those who need donor eggs or sperm to conceive now have a greater chance of having their own families – and sooner. The campaign continues and new donors are always welcome.”