Patient Joins Fertility Clinic Staff

Issue Date: 4 January 2005

Jill Anthony-Ackery, marketing manager at MFS
Jill Anthony-Ackery, marketing manager at MFS

Midland Fertility Services (MFS) has appointed Jill Anthony-Ackery, a former patient, to become the clinic’s first full-time marketing manager.

Jill (38) from Ledbury, Herefordshire, is responsible for marketing MFS’ services through the media and the internet and for managing its reputation though public relations activity.

Jill and her husband Gwyn have a daughter, Connie, born in August 2002 after two full IVF ICSI cycles at MFS. Professionally, she had 14 years PR consultancy experience before joining the MFS team.

“Jill’s personal experience of fertility treatment and her extensive communications and marketing knowledge is a valuable combination in her new role,” said Dr Gillian Lockwood, medical director at MFS.

“Improvements in fertility treatments and higher success rates give patients more choice and greater confidence than ever before. Jill’s role as marketing manager will enable MFS to give both health professionals and potential patients the most up-to-date and accurate information currently available.”

Jill said: “After the birth of our daughter I couldn’t recommend MFS highly enough, and friends have since had babies as a result of receiving fantastic treatment at the clinic. Now I have the chance to endorse MFS for a living – it’s a dream job!”

Established in 1987 and based in Aldridge and Wolverhampton, MFS is the Midlands’ longest established independent fertility clinic. In 2004 it celebrated the registration of its 11,000th patient and the birth of the 3,000th baby born after treatment at the clinic. It treats both NHS and privately-funded patients.


Established in 1987 for the investigation and treatment of infertility, Midland Fertility Services specialises in assisted conception techniques and is licensed by the Human Fertilisation and Embryology Authority. MFS offers a range of services including IVF, ICSI, egg donation, egg and embryo freezing and sperm recovery procedures. Patients travel to MFS from throughout the UK and from as far away as Africa and the West Indies.